https://jesszepeda.com/contact daily 0.75 2025-04-12 https://jesszepeda.com/about daily 0.75 2026-04-17 https://images.squarespace-cdn.com/content/v1/5ee7eb6b1578834aa46c4c3e/1594922292132-2ENERRRVWMAL3SUY0940/Jess+Zepeda.png About - Driven by data. Led by curiosity. I am exceptionally detail-oriented and enjoy building processes that improve functionality and ROI. I leverage AI within marketing operations to streamline workflows, enhance data quality, and scale campaign execution. I’m motivated by uncovering valuable insights for my colleagues and continuously taking on new challenges. In my free time, I can be found reading, cross-stitching, dancing, and taking my dog, Rio, to the beach. Career highlights: Built AI-assisted solutions for data normalization, deduplication logic, predictive lead scoring, and multi-touch attribution Accelerated campaign operation and deployment by converting briefs into execution frameworks including UTM taxonomies, workflows, segmentation logic, and QA protocols using AI Designed and deployed AI-assisted SQL reports, cutting manual reporting effort by 25% and increasing scalability of performance insights Migrated and implemented various new instances of CRM and MAPs and trained new users Simplified clients’ tech stack by eliminating redundant tools to bring down Marketing spend and created training materials to drive adoption Designed promotional experiments that resulted in 241,967 paying subscribers and over $3,037,000 in GMV, ensuring ARPU was not negatively impacted Increased product engagement by 10% through dynamic emails that were triggered via API calls in Hex Led an email template redesign that increased clicks by 59% on average Led an email testing strategy to increase open rates by 55% and CTR by 66% Built a direct mail campaign that resulted in 12 opportunities totaling $248,000 in pipeline revenue Defined the social media calendar and increased Twitter followers by 120% Monitored and improved on existing ETL data pipelines using dbt and SQL Built a dashboard using SQL in Hex to connect financial forecast models and marketing campaigns to measure program efficiency https://jesszepeda.com/home daily 1.0 2026-04-17 https://images.squarespace-cdn.com/content/v1/5ee7eb6b1578834aa46c4c3e/1594776451179-9VXU9ZDC1BX8N3TLFZXM/Jess+Zepeda_1.png Home - I’m a GTM Operations expert with a passion for solving puzzles. Hi, I’m Jess! The number of marketing tech tools has grown substantially in the last few years, and every organization has its own unique mix of these powerful tools. But with great power comes great responsibility. It’s easy to bring in new tools and realize that the data isn’t reliable, the integrations are lacking, there is no clear owner, and maximizing (or even measuring) ROI seems daunting. I’m driven by curiosity and a focus on AI-powered automation. I amconstantly looking for ways to make processes more efficient and scalable. I explore how AI can reduce manual effort, improve consistency, and turn complex workflows into repeatable systems. If you are looking for someone to help you solve tough GTM Operations problems - I can help. I love helping people streamline processes and optimize campaign performance through detailed documentation, strategic planning, and data analysis. I aim to create a center of excellence in marketing operations tools and empower people to do more with proper training and process. Let’s connect and talk about how we can work together to improve your organization’s operations experience! https://images.squarespace-cdn.com/content/v1/5ee7eb6b1578834aa46c4c3e/1594776085343-OT9DZ97UH35MFXEYCDUD/Jess+Zepeda_2.png Home - Technical Skills: Hubspot Certified Pardot Certified Marketo Certified Salesforce Gong Clay Cordial Customer.io Brevo SQL Mode Hex Looker PowerBI Google Data Studio Leandata Certified Chili Piper Certified Drift Certified Demandbase Certified Google Analytics Certified Google Tag Manager 6sense Qualified LeanData Zapier Hightouch Clearbit ZoomInfo Zerobounce Reachdesk Outreach Pendo Userflow Livestorm HTML Sprout Social Hootsuite Sprinklr