Driven by data.
Led by curiosity.
I am exceptionally detail-oriented and enjoy building processes that improve functionality and ROI. I leverage AI within marketing operations to streamline workflows, enhance data quality, and scale campaign execution. I’m motivated by uncovering valuable insights for my colleagues and continuously taking on new challenges.
In my free time, I can be found reading, cross-stitching, dancing, and taking my dog, Rio, to the beach.
Career highlights:
Built AI-assisted solutions for data normalization, deduplication logic, predictive lead scoring, and multi-touch attribution
Accelerated campaign operation and deployment by converting briefs into execution frameworks including UTM taxonomies, workflows, segmentation logic, and QA protocols using AI
Designed and deployed AI-assisted SQL reports, cutting manual reporting effort by 25% and increasing scalability of performance insights
Migrated and implemented various new instances of CRM and MAPs and trained new users
Simplified clients’ tech stack by eliminating redundant tools to bring down Marketing spend and created training materials to drive adoption
Designed promotional experiments that resulted in 241,967 paying subscribers and over $3,037,000 in GMV, ensuring ARPU was not negatively impacted
Increased product engagement by 10% through dynamic emails that were triggered via API calls in Hex
Led an email template redesign that increased clicks by 59% on average
Led an email testing strategy to increase open rates by 55% and CTR by 66%
Built a direct mail campaign that resulted in 12 opportunities totaling $248,000 in pipeline revenue
Defined the social media calendar and increased Twitter followers by 120%
Monitored and improved on existing ETL data pipelines using dbt and SQL
Built a dashboard using SQL in Hex to connect financial forecast models and marketing campaigns to measure program efficiency