Driven by data.
Led by curiosity.
I am exceptionally detail-oriented and enjoy creating new processes that improve functionality and ROI. I enjoy providing valuable insights to my colleagues and being challenged with new problems consistently.
In my free time, I can be found reading, cross-stitching, dancing, and taking my dog, Rio, to the beach.
Career highlights:
Designed promotional experiments that resulted in 241,967 paying subscribers and over $3,037,000 in GMV, ensuring ARPU was not negatively impacted
Led an email template redesign that increased clicks by 59% on average
Monitored and improved on existing ETL data pipelines using dbt and SQL
Built a dashboard using SQL in Hex to connect financial forecast models and marketing campaigns to measure program efficiency
Managed the transfer of data from a Hubspot instance into SFDC
Led an email testing strategy to increase open rates by 55% and CTR by 66%
Built a direct mail campaign that resulted in 12 opportunities totaling $248,000 in pipeline revenue
Defined the social media calendar and increased Twitter followers by 120%